i don’t expect them to give everything away like marvel have for Ironman, but if you’re gonna launch a ‘viral’ marketing campaign, you gotta keep people interested right?

If not, then its better value for money to build hype up with a out of the box marketing solution, rather than try and do something special for a while and then run out of puff months before release and while before the cryptic December trailer or whatever the hell they have cooked up crock of crap!