Our new strategy is to encourage Bloggers to write about us/our product (Good or Bad) on their own blogs and then we give them away a few free samples of our products !

We are sure, we would get a good response to this.But we only want to give it to bloggers who meet the minimum standards or in otherwords who are ‘genuine’. So what standards do we need ? How can we judge if one is genuine or not?

P.S:
1) Its not who writes first, its who comes with a full proof plan
gets the points.

2) I dont need new marketing solutions or advice. Thankyou.
What all I need is written standard which helps me judge if a
blogger or genuine like:
a) How to really know if the persons who claims it owns the
blog,
b) How much does he have to write
c) etc..